Becky Babcock, CEO and co-owner of nationally ranked Path & Post Real Estate, located in Woodstock, GA, announced the publication of How to Sell Houses without Selling Your Soul, a book that follows her path to real estate success.
Grier Allen, President and CEO of BoomTown, a company known for its innovation in the real estate industry, said Babcock’s new book is a breath of fresh air.
"If you’re tired of the pushy salesperson approach to real estate, How to Sell Houses Without Selling Your Soul is a breath of fresh air. Becky’s path to success, focused on serving over selling, is an important message for both the seasoned agent and the entrepreneur just starting their career,” Allen said.
How to Sell Homes without Selling Your Soul follows Babcock as she evolved from a solo agent to leading an award-winning team selling 250 homes a year, making bold decisions along the way. While at the pinnacle of success as the No. 1 real estate team in the U.S. for a national franchise, Babcock made the daring decision to rebrand her team and open an independent brokerage. The transition, which made waves in the industry, was covered by the Atlanta Business Chronicle and Inman News.
“While some real estate mega teams are hyper-focused on the numbers, my team took the path less traveled by focusing on relationships and customer experiences – and the numbers have followed. As real estate agents, not only can we make a profit, we can also improve people’s lives, and helping our clients is what gives meaning to our work. Focus on the reason and the results will follow,” Babcock said.
U.S. Senator Johnny Isakson, who is a Realtor and owned the very first real estate brokerage where Babcock began her career as a 22-year-old fresh out of Kennesaw State College in Cobb County, commented on her success.
“Becky Babcock’s story is a great example of the keys to individual success in real estate and in life. Becky’s dedication to her clients and her commitment to quality service are the foundation of her personal success. This book shares how to make adversity an asset and dreams a reality,” Isakson said.
Focusing on Babcock’s personal and professional story, the book offers insights into relationships, personalities, branding, business, real estate, and working as a team.
“This is not a book to help you learn how to manipulate people into buying homes; there are plenty of sales books for that. This is not a book to teach you the basic nuts and bolts of real estate,” Babcock said. “This book shares my story: it shows how rewarding your life and work can be if you are open to following your path, even when it takes unexpected turns.”
How to Sell Houses without Selling You Soul is available to purchase as a paperback or kindle version on Amazon.com. For more information about the book and author, please visit BeckyBabcock.com.
Path & Post Real Estate
Path & Post Real Estate is co-owned by CEO Becky Babcock and COO Brad Nix. The Path & Post Team primarily serves the north Metro Atlanta communities of Cherokee, Cobb, North Fulton, Forsyth, Pickens, and surrounding areas, and has been Cherokee County’s No. 1 selling real estate team for more than a decade. The Path & Post Real Estate team ranks among the top teams in the U.S for sales, the No. 11 team in Georgia, and the No. 1 residential team in Cherokee County among all brokerages. For more information, visit PathPost.com